Post by amirmukaddas on Mar 10, 2024 3:57:31 GMT -5
To do business on Amazon it is necessary to think about and know the typical dynamics of the search engine. The natural questions to ask are therefore: what are Amazon's ranking factors ? Are they the same or different from Google's? The first thing you need to keep in mind is that the two search engines have different objectives . If on the one hand Google's aim is to sell advertising, providing the right information to users, on the other Amazon is interested in the direct sale of products and works on conversions. It is inevitable, therefore, that the ranking factors are different. Google, in fact, rewards content and User Experience , and it is no coincidence that it analyzes the loading speed of the site , the backlink profile and the structure of the site. Amazon gives value to aspects related to sales, from reviews, to product performance up to the conversions themselves and the presence of content that is not only relevant but also clear.
Typical Amazon ranking factors The main ranking factors on Amazon are, in light of the search engine's typical sales and conversion objectives, the following. These are key elements to keep in mind when structuring (and optimizing) product sheets: ● Sales. The conversion rate is an element that Amazon considers fundamental, as is the purchase of related products. This is because they Denmark Telegram Number Data raise its basic objective: that of selling and generating turnover. ● Keywords and relevance. Amazon takes into particular consideration the product pages that make it easy for the customer to understand what they are purchasing. To achieve this objective, the use of keywords is fundamental , through keyword research , which must be inserted in the title, description, categories, comments, reviews and backend keywords (i.e. the "hidden phrases" found inside the products, functional to increasing their visibility). ● Reviews.
They represent a fundamental element for Amazon, both for relevance and for the vote, and for the presence of supporting images. Also in this case the use of keywords proves functional. ● CRT or Click Through Rate. A figure that refers to the number of clicks a product page receives. Multiple factors can influence it, such as the title made attractive, the reviews, but also the quality of the images. ● On-page performance factors. This is, for example, the average time users spend on the product page, or users who analyze only that product. ● Off-page performance factors. Traffic that is generated outside the site. The most common practice is represented by sharing on social media. ● Brand reputation. Amazon verifies the reliability and reputation of the seller, evaluating their experience, the number of products in stock, but also the turnover trend.
Typical Amazon ranking factors The main ranking factors on Amazon are, in light of the search engine's typical sales and conversion objectives, the following. These are key elements to keep in mind when structuring (and optimizing) product sheets: ● Sales. The conversion rate is an element that Amazon considers fundamental, as is the purchase of related products. This is because they Denmark Telegram Number Data raise its basic objective: that of selling and generating turnover. ● Keywords and relevance. Amazon takes into particular consideration the product pages that make it easy for the customer to understand what they are purchasing. To achieve this objective, the use of keywords is fundamental , through keyword research , which must be inserted in the title, description, categories, comments, reviews and backend keywords (i.e. the "hidden phrases" found inside the products, functional to increasing their visibility). ● Reviews.
They represent a fundamental element for Amazon, both for relevance and for the vote, and for the presence of supporting images. Also in this case the use of keywords proves functional. ● CRT or Click Through Rate. A figure that refers to the number of clicks a product page receives. Multiple factors can influence it, such as the title made attractive, the reviews, but also the quality of the images. ● On-page performance factors. This is, for example, the average time users spend on the product page, or users who analyze only that product. ● Off-page performance factors. Traffic that is generated outside the site. The most common practice is represented by sharing on social media. ● Brand reputation. Amazon verifies the reliability and reputation of the seller, evaluating their experience, the number of products in stock, but also the turnover trend.