Post by nadinenadine on Mar 4, 2024 4:17:54 GMT -5
Writing for people means adapting language and words to their specific mental models. It means knowing the specific emotions they are feeling in that moment and understanding them, giving them answers or emphasis or voice โ as appropriate โ with words. Because emotions are precisely the ones that enrich mental models and define our humanity. A copywriter who truly writes for people knows how important it is: understand the psychology and emotions people experience favor precision and banish any ambiguity choose simplicity , which is never banality reassure people when they are afraid make words an experience worth living never forget that the true protagonist of every text is the reader accompany people and prove reliable write easy because a message must be easy to read, easy to understand, easy to memorize keep in mind that writing easy does not mean trivializing.
The reader is not stupid, he is competent, he is shrewd and to trivialize would be to belittle him . To learn more, read this post : I have collected 12 tips to learn how to write more easily. Concreteness or narration? Very often, when we write a text and - in general - when we speak to our clients, we think we have to choose between the concreteness of a rational demonstration and the emotion Loan Phone Number List of a narrative. I'll tell you something clear and precise: the dilemma does not exist. There are situations and moments of contact with the user in which it is necessary to write more concrete and logical texts and others in which narration and storytelling are the right choice. Concreteness helps make a thought real and completes information.
Narration encourages people to identify with each other and memorize the message. The 4 objectives of a text that reaches the Soul A text that wants to conquer people's souls and then lead them to action must achieve these 4 objectives with clarity and determination: anticipate doubts, objections and fears that people may have. And know these doubts and fears guide them to understand the message, the universe of values โโof the brand, the differentiating features of the product, the path they must follow to obtain what they want reassure them when they are about to carry out the action, while they carry it out and even after never leave people alone. It often happens that we read texts that are a stylistic exercise or a vacuous filling of white spaces. The Copywriter is his reader's adventure companion: he knows him, he feels him, he accompanies him.
The reader is not stupid, he is competent, he is shrewd and to trivialize would be to belittle him . To learn more, read this post : I have collected 12 tips to learn how to write more easily. Concreteness or narration? Very often, when we write a text and - in general - when we speak to our clients, we think we have to choose between the concreteness of a rational demonstration and the emotion Loan Phone Number List of a narrative. I'll tell you something clear and precise: the dilemma does not exist. There are situations and moments of contact with the user in which it is necessary to write more concrete and logical texts and others in which narration and storytelling are the right choice. Concreteness helps make a thought real and completes information.
Narration encourages people to identify with each other and memorize the message. The 4 objectives of a text that reaches the Soul A text that wants to conquer people's souls and then lead them to action must achieve these 4 objectives with clarity and determination: anticipate doubts, objections and fears that people may have. And know these doubts and fears guide them to understand the message, the universe of values โโof the brand, the differentiating features of the product, the path they must follow to obtain what they want reassure them when they are about to carry out the action, while they carry it out and even after never leave people alone. It often happens that we read texts that are a stylistic exercise or a vacuous filling of white spaces. The Copywriter is his reader's adventure companion: he knows him, he feels him, he accompanies him.